The success of a service provider depends on how well it understands the customer's actual needs.
The challenge is that a customer's order does not always reflect the real requirement.
Customers may:
- order the wrong solution
- underestimate resource needs
- misuse technical terminology
- overlook important requirements
- identify their needs only after the project has started
A key responsibility of a service provider is helping customers find the right solution before delivery begins.
At the same time, collaboration is often spread across:
- emails
- Teams channels
- phone calls
- messaging applications
- disconnected documents
Information becomes fragmented and stakeholders may have different understandings of:
- objectives
- responsibilities
- schedules
- changes
- decisions
The result is misunderstandings, extra work and situations where the delivered service does not match the customer's real needs.